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Eggland's Best: Charles T. Lanktree, CEO


Eggland's Best: Charles T. Lanktree, CEO


Reinventing the ultimate commodity - the egg

Eggland's Best entered a declining commodity business and helped turnaround the entire industry. In this interview, the entertaining Charlie Lanktree, talks about concepts of how to differentiate and then market any product with great success.

CEO Show interview: 04/04/2010

Listen to Interview





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