Jones Dairy Farm: Philip H. Jones, CEOJunior Achievement USA: Jack E. Kosakowski, CEO

Jones Soda: Stephen C. Jones, CEO

Jones Soda: Stephen C. Jones, CEO

The new hot virtual community driven brand

Steve Jones, CEO of Jones Soda, talks with Robert Reiss about how customer involvement and relationship-building are propelling the growth and direction of the company. Jones makes a compelling case for a customer-focused business model and the use of attitudinal segmentation to create new products and support marketing decisions. Jones also explains how being “socially involved” is a big part of the Jones Soda character and identity – and another source of business growth.

CEO Show Interview: 8/10/08

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