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Rosetta Marketing: Christopher B. Kuenne, CEO and Chairman


Rosetta Marketing: Christopher B. Kuenne, CEO and Chairman


A new marketing model through customer values

In this interview, Chris Kuenne discusses a new way to understand customers, which has dramatically greater effectiveness than demographics. He also shares his vision for the new model of the marketing company, at the intersection of high-level strategy and marketing tenets.

CEO Show interview: 12/13/2009

Listen to Interview






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