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Starbucks: Howard Behar, Former President


Starbucks: Howard Behar, Former President


It's not about the coffee - it's about the people

Reiss and Howard Behar talk about the early days at Starbucks, and then the international expansion which Behar led. They talk about innovation such as Frappuccino, and lessons Howard Behar learned such as 'the broom', which are outlined in his book, 'It's not about the coffee'. He also shares how as leader he turned around a culture that had changed from we to me.

CEOShow interview: 7/26/2009

Listen to Interview





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